She learned the basics of the floral art from some Parisian master-binders and perfected her skills under master Gregor Lersch. Meanwhile, she ran a small floral studio from her basement. Her perseverance and passion eventually brought her to the White House, where she was Chief Floral Designer from 2009 to 2015. She brought a breath of fresh air, not only in terms of the artless new ‘garden style’ of floral design, but her idea of using flowers as a strategic tool to convey diplomatic, symbolic and political messages was revolutionary. Since 2015, Laura has been involved in event design and consulting, travelling the world to share her unique vision and her signature ‘garden style’, but most of all to inspire others with her personal success story.
In the past ten years, Swedish floral designer Per Benjamin has developed his own colour theory for florists. The World of Colour according to Per Benjamin is an educational, entertaining and inspirational book in which Per Benjamin explains his colour theory in detail, both in theory and in practice. The photographs are a mix of studio work, outdoor arrangements and impressive pieces created for the decoration of events such as the Nobel Prize presentation. Taken together, they are the perfect illustration of the inexhaustible possibilities with colour and provide the florist with a perfect guide to easily put together a harmonious palette.