She learned the basics of the floral art from some Parisian master-binders and perfected her skills under master Gregor Lersch. Meanwhile, she ran a small floral studio from her basement. Her perseverance and passion eventually brought her to the White House, where she was Chief Floral Designer from 2009 to 2015. She brought a breath of fresh air, not only in terms of the artless new ‘garden style’ of floral design, but her idea of using flowers as a strategic tool to convey diplomatic, symbolic and political messages was revolutionary. Since 2015, Laura has been involved in event design and consulting, travelling the world to share her unique vision and her signature ‘garden style’, but most of all to inspire others with her personal success story.
Floral Diplomacy at the White House
Fifteen years ago Laura Dowling made a radical career change. A visit to Paris and introduction to the French style of flower arrangement was a first but significant step towards a future as a florist.
Bouquets is the new book in Laura Dowling’s inspiring ‘how-to’ series and builds on the premise of her successful first book Floral Diplomacy in the White House (2016), namely the idea that flowers have the power to change the way people think and feel and to create powerful emotional connections – with nature and with others, with our past and with our desires for the future.