For many years, the International Floral Art has been a sample of the fantastic and inexhaustible possibilities of flowers. It is a state of the art floral art, but at the same time also an ode to the colourful diversity of nature and a celebration of human creativity and inventiveness. Each edition of the International Floral Art is a snapshot, a cross-section of the floral world: from the first cautious steps of new talents to the masterpieces of established names. Edition 2018/2019 is a new highlight.
International Floral Art 2018/2019
Floral design lives and moves. It surprises, delights, overwhelms and touches. Looking at possibilities makes you discover new ones and motivates you to transcend boundaries again and again.
In the past ten years, Swedish floral designer Per Benjamin has developed his own colour theory for florists. The World of Colour according to Per Benjamin is an educational, entertaining and inspirational book in which Per Benjamin explains his colour theory in detail, both in theory and in practice. The photographs are a mix of studio work, outdoor arrangements and impressive pieces created for the decoration of events such as the Nobel Prize presentation. Taken together, they are the perfect illustration of the inexhaustible possibilities with colour and provide the florist with a perfect guide to easily put together a harmonious palette.
Bouquets is the new book in Laura Dowling’s inspiring ‘how-to’ series and builds on the premise of her successful first book Floral Diplomacy in the White House (2016), namely the idea that flowers have the power to change the way people think and feel and to create powerful emotional connections – with nature and with others, with our past and with our desires for the future.
Per and Max are already on their fourth title in their successful series Creativity with flowers: Farewell. Just like in their previous titles (Bouquets, Interior and Christmas) the florists of Life2 give you a look behind the scenes. Each florist shows seven mourning arrangements, ranging from mourning pieces and wreaths to coffin decorations. A source of ideas for young professionals, but also for everyone who is passionate about floral art and wants to say goodbye to a loved one in a fitting way.