According to Swedish master ﬂorist Per Benjamin, ﬂoral art is all about emotions. Bringing ﬂowers to the people is translating and communicating emo- tions, is showing them that the future has always something good and beautiful to offer. In this book he shares his personal ideas about ﬂowers and crea- tivity. His unstoppable curiosity is his driving force and allows him to ﬁnd new materials as well as new ways to use the old ones. Per Benjamin is without a doubt one of the greatest ‘technicians’ in the world of ﬂoristry. In this book he shows a wide range of arrangements, from the well known playful and col- ourful, almost kitschy pieces to the more natural transparent, discrete ones. However, they always manage quite easily to draw one’s attention in an elegant, charming way. This updated and revised edition of his very successful monograph Elements (2004) demonstrates how his pieces have stood the test of time and are still very refreshing and relevant.
The Swedish top florist Per Benjamin won the Swedish championships in 1997, the Scandinavian championships in 2000 and became the world champion in floral art in spring 2002.
Per and Max are already on their fourth title in their successful series Creativity with flowers: Farewell. Just like in their previous titles (Bouquets, Interior and Christmas) the florists of Life2 give you a look behind the scenes. Each florist shows seven mourning arrangements, ranging from mourning pieces and wreaths to coffin decorations. A source of ideas for young professionals, but also for everyone who is passionate about floral art and wants to say goodbye to a loved one in a fitting way.
With nature as its starting point, team Oogenlust has been striving for 35 years to create exciting floral combinations and surprising interior designs. The entire spectrum of emotions is skilfully translated into atmospheric designs that stimulate the senses and make special moments and events unforgettable.
Jouni Seppänen is internationally known as a master florist. After his first book Innovations, Jouni Seppänen introduces himself in his new publication Flower Stories as a designer with a great interest in beautiful women, jewellery, hair design, haute couture and Finnish history.
For Japanese floral artist Manabu Hashiguchi, the wreath is not only the favourite form of expression, but also the most expressive. Its symbolism is universal. Without beginning or end, the wreath stands for eternity and the endless process of renewal in nature.