According to Swedish master ﬂorist Per Benjamin, ﬂoral art is all about emotions. Bringing ﬂowers to the people is translating and communicating emo- tions, is showing them that the future has always something good and beautiful to offer. In this book he shares his personal ideas about ﬂowers and crea- tivity. His unstoppable curiosity is his driving force and allows him to ﬁnd new materials as well as new ways to use the old ones. Per Benjamin is without a doubt one of the greatest ‘technicians’ in the world of ﬂoristry. In this book he shows a wide range of arrangements, from the well known playful and col- ourful, almost kitschy pieces to the more natural transparent, discrete ones. However, they always manage quite easily to draw one’s attention in an elegant, charming way. This updated and revised edition of his very successful monograph Elements (2004) demonstrates how his pieces have stood the test of time and are still very refreshing and relevant.
The Swedish top florist Per Benjamin won the Swedish championships in 1997, the Scandinavian championships in 2000 and became the world champion in floral art in spring 2002.
Jouni Seppänen is internationally known as a master florist. After his first book Innovations, Jouni Seppänen introduces himself in his new publication Flower Stories as a designer with a great interest in beautiful women, jewellery, hair design, haute couture and Finnish history.