Innovative products are an essential tool in facing worldwide competition. Product innovation is a dynamic process of fast-evolving technologies, demanding consumers and fierce competition. Product development and industrial design demand a multidisciplinary and integrated approach, in which creativity, cooperation, planning and a certain sex-appeal will play a key role.
This book is not geared towards the specialists in this field, but rather towards managers, entrepreneurs, governments or students who are being confronted with it. Furthermore, it offers a number of powerful, practical insights and principles to whoever is actively working in product development or has become ambitious after reading this book.
All this is illustrated with more than seventy examples of products from different industries, designed by of for Flemish companies. Twelve Flemish entrepreneurs testify of their approach in managing product development and industrial design – from determining a strategy and inventing new ideas, to conceptualisation, elaboration and implementation.