This publication tells the story of a furniture company based in Deinze, which was especially successful in the fifties and sixties. V-Form aimed at keeping their designs simple, functional and affordable and engaged promising designers like Romain Van Assche, Emiel Veranneman and Pieter De Bruyne.
The authors based their story on testimonies and previously unpublished documents from the archives of V-Form. They show that archives can often contain interesting and surprising information and want to encourage the preservation of design archives. At the same time the brochures, catalogues and photographs of V-Form illustrate the spirit of the times from the fifties until the seventies. They sketch an entertaining image of the living culture, the tastes and the advertising messages of those days.
V-Form, a pioneer of the modern furniture is a realisation of Designarchief Vlaanderen, the Design museum Gent and the Designcentrum Vlaanderen.